This was a unique challenge since BHG (Big Huge Games) was acquired by 38 Studios yet wanted their own website. They had to follow consistent branding as to not confuse visitors; remain independent with their own unique content; and have shared content on both sites not designed in two different ways.
HIGHLIGHTS
- UI Techniques: The grayish-green color emphasized the parent company 38 Studios’ branding guidelines and was carried throughout. The neutral black, white, and grays helped the proprietary art stand out and bring life to the screens without overwhelming the site with a heavy-handed color theme.
