This business consultancy in the telecom industry used mapping data as overlays to other data sets: income, demographics, topography, etc. They were becoming very successful and growing at a rapid rate. They knew they needed professional branding and marketing to be a real player.

The logotype of the red O represents the Point of Inflection (POI) on a growth curve which signifies the steepest and fasted period of growth. This is the point at which their clients (and themselves), needed consulting services in order to continue growing successfully.